MUNICH, GERMANY – NOVEMBER 10: CEO of Bayern Muenchen Karl-Heinz Rummenigge shows the certificate of the chronicle of FC Bayern Muenchen during its presentation on November 10, 2010 in Munich, Germany. The 4111 exemplars of the handmade book, which shows the 111 year club’s history, will be available from summer 2011 and will cost 2,999.00 euros. (Photo by Alexandra Beier/Bongarts/Getty Images)